Accelerate Cross-Cultural Sales

Equipping your teams to capture new global and domestic markets

Cross-Cultural Sales Accelerator


Welcome to the Multicultural Leadership Institute Cross-Cultural Sales Accelerator.

Here, we sharpen your team's cultural savvy to boost sales strategies and client engagement in both domestic and global arenas. Our dynamic keynotes and interactive workshops provide you the essential tools and insights you need to excel across diverse business markets.

Tackling Key Challenges to Market Expansion

In today’s globalized business arena, mastering the leadership of multinational teams is more than a skill—it's a strategic necessity. Modern leaders face the intricate challenge of uniting diverse cultures and time zones, frequently relying on digital communication alone. In this complex terrain, leaders require more than market knowledge; they need the cultural agility to transcend geographical boundaries, a nuanced understanding of diverse business cultures, and the capability to foster collaboration across continents.

Navigate the Complexities of Domestic and Global Markets

In an era marked by a kaleidoscope of identities, beliefs, and business practices, the art of sales is rapidly evolving. Our expertly crafted programs leverage these complexities, turning them into your strategic advantage:

Decode Cultural Influences

Delve into an insightful exploration of complex cultural and social dynamics so that you can deepen your understanding of the unseen social forces that are critical to effective cross-cultural sales.

Engage Clients of All Backgrounds

Hone your skills to fluidly shift perspectives and adapt behaviors, improving your capability to connect with, inspire, and influence clients from diverse cultures. Learn advanced techniques for effective communication and building trust across various business environments.

Adapt Sales Strategies for Fast-Growing Markets

Enhance your sales methods with adaptable, culture-conscious strategies. Apply in-depth cultural insights to rapidly adjust to evolving market conditions. Propel your entry into new market segments with skill and strategic insight.
Joy Chen keynote speaker former Deputy Mayor of Los Angeles CEO of Multicultural Leadership Institute headshot
About your speaker

Joy Chen

A master strategist in cross-cultural market engagement

Joy Chen isn’t just an influential speaker; she's a master strategist in cross-cultural market engagement. Her journey from Deputy Mayor of Los Angeles to executive recruiter for Fortune 500 leaders has equipped her with unparalleled leadership acumen, blending practical experience with cultural and psychological insights to guide sales teams through today's multicultural market landscape.

As Deputy Mayor of Los Angeles, Joy led economic and workforce development for a culturally diverse city whose workforce speaks 90+ languages. Transitioning executive search, Joy joined Heidrick & Struggles and over seven years recruited Fortune 500 CEOs and Board members across North America, Europe, and Asia.


Joy's pivot to leadership training was serendipitous, sparked by the unexpected success of her leadership blog in China. This launched her as a celebrated keynote speaker and author, and led her to establish global leadership training organizations that have benefited millions in Asia and the Americas. Joy's global cross-cultural leadership has garnered features in media including the Wall Street Journal, Financial Times, The Economist, CNN and Vogue China.


At the Multicultural Leadership Development Institute, Joy, alongside her exceptional team, delivers training programs that are meticulously crafted to empower sales teams to redefine success in a culturally diverse marketplace.

Embark on Your Cross-Cultural Sales Journey

Join us in empowering your sales force with unparalleled cultural market expertise. Embark on this journey to unlock new markets, forge stronger customer bonds, and achieve unmatched sales success.

Voices of Success

"Joy is captivating! She brings a unique blend of cutting-edge research, real-life stories and practical insights. I’d recommend her as a leadership speaker for any convention."

Ngan Nguyen
Senior Vice President

"Joy connects deeply with the hearts and minds of every audience member, inspiring and equipping us all to stronger leadership."

Mia Newell
Director

"Joy Chen is a strong and clear voice onstage. Her thought leadership is grounded in research and lived experience that makes for a compelling (and often, humorous!) listen. Her tailored content has propelled thousands of learners. The Multicultural Institute is a must-have resource for those committed to the development of leaders."

Angela Cheng-Cimini
Chief Human Resources Officer

"Before this course, I never really knew where to start unraveling my own invisible barriers to advancement. Through this course, I’ve found my roadmap. Now, I can confidently take back control and drive my career."

Peter Yo
Vice President

"I’ve done a ton of leadership training, seen many courses that rehash the same ideas, or are less actionable, or really long. Joy’s lessons are novel, and they cut to the chase, giving us only what we need to know. I’m super grateful for that."

Lian Huang
Senior Counsel

"Joy's program helps us to unlock the competencies we need to advance our careers, and to connect with other rising Asian leaders, so that we can uplift one another and others alongside us."

Brian Pang
Development Director

"The program provided me knowledge of roadblocks that I didn’t know existed, and that I can now overcome by being purposeful with my actions."

Heather Hansen
Global Consultant

"The program contains practical advice and tools we can use to succeed in corporate America. All are specific to the AAPI community and backed by research and data. It is really great!"

Helen Ahn
Associate Director

"This course made a huge difference in how I approach work. I’ve been sharing the techniques and lessons with coworkers who would find them useful."

Hedi Cho
Supervisor

"I highly recommend the Asian Leadership Accelerator by Joy. It was filled with incredible API-tailored knowledge and many helpful takeaways. I found so much value in the cohort interaction."

Bernice Chao
Creative Lead

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Ready to take your sales to new heights?

We're here to guide and support you every step of the way. Simply fill out the form below and let's discuss how we can tailor our Sales Accelerator Program to your unique goals and challenges.

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