Accelerate Multicultural Sales

Enabling teams to unlock new markets

Multicultural Sales Accelerator

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Welcome to the Multicultural Leadership Institute Multicultural Sales Accelerator.

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We enable your teams to bridge cultures, empowering them to meet ambitious sales targets across both established and emerging markets.

Tackling Key Challenges to Market Expansion

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In today’s rapidly shifting business arena, the ability to sell across cultural boundaries is more than a skill—it's a strategic necessity. Modern sales leaders face the challenge of motivating diverse team members and selling to clients from all backgrounds, frequently relying on digital communication alone.

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Bridging cultural gaps has become an indispensable strategic edge for sales teams. The Multicultural Leadership Institute stands ready to elevate your sales capabilities, offering in-depth insights into diverse cultures and the skills to harmonize differing viewpoints, fostering deep connections with every client and team member.

Case Study

At the annual leadership summit of a leading global technology firm, executives participated in a half-day keynote training session led by Joy Chen. The session focused on enhancing leaders’ cultural agility, equipping them to navigate the rapidly changing demands of global markets with greater effectiveness.

One executive noted that in decades of attending leadership training, he'd never attended one that so broadened his perspectives or that was so practical in enabling him to immediately improve his leadership abilities

Following the keynote address that Joy Chen gave for a multicultural audience at a global financial institution, company leaders in the audience were so inspired by Joy’s keynote that they later sought Joy’s permission and then disseminated a video of Joy’s keynote to all 200,000+ employees of the company globally as training on how to leverage cultural differences for career and business success. This initiative resulted in increased awareness and leveraging of cultural dynamics among employees, leading to improved team engagement and innovation.

At a global asset management firm, Joy’s fireside chat with a firm leader inspired the audience to adopt a global mindset and highlighted strategies for bridging cultural gaps. Joy and the firm leader engaged in a fun, thought-provoking, and deeply insightful conversation on how to bridge cultures, and the rewards for personal and career growth.

The session inspired the audience to adopt a global mindset and highlighted practical strategies for bridging cultural gaps.

At a global technology company, Joy led a series of interactive workshops for multicultural leaders and the firm's top global leaders. In these workshops, participants activated the learnings from Joy's keynotes in diverse breakout groups.

Through these workshops, leaders gained a deeper understanding of one other. They learned to bridge cultural differences, saw one another as opportunities for growth, and created an atmosphere of mutual learning and trust across cultures.

The outcome was the creation of new bonds, and the development of cultural knowledge and skills to successfully bridge cultures.100% of survey respondents found the workshop series to be highly valuable to their work

At a global financial institution, Joy Chen’s keynote for Asian professionals resonated so strongly that company leaders later shared the video with over 200,000 employees worldwide as a key resource for navigating cultural differences.

The session sparked fresh conversations on how to leverage diverse perspectives to drive both individual growth and business innovation.

Navigate the Complexities of Multicultural Markets

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In an era marked by a kaleidoscope of identities, beliefs, and business practices, the art of sales is rapidly evolving.

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Our programs leverage these complexities, turning them into your strategic advantage:

Decode Cultural Influences

Delve into an insightful exploration of complex cultural and social dynamics so that you can deepen your understanding of the unseen social forces that are critical to effective cross-cultural sales.

Engage Clients of All Backgrounds

Hone your skills to fluidly shift perspectives and adapt behaviors, improving your capability to connect with, inspire, and influence clients from diverse cultures. Learn advanced techniques for effective communication and building trust across various business environments.

Adapt Sales Strategies for Fast-Growing Markets

Enhance your sales methods with adaptable, culture-conscious strategies. Apply in-depth cultural insights to rapidly adjust to evolving market conditions. Propel your entry into new market segments with skill and strategic insight.

Voices of Success

"Joy is captivating! She brings a unique blend of cutting-edge research, real-life stories and practical insights. I’d recommend her as a leadership speaker for any leadership setting."

—Ngan Nguyen

Senior Vice President,
Citi

"I highly recommend the Asian Leadership Accelerator by Joy. It was filled with incredible API-tailored knowledge and many helpful takeaways. I found so much value in the cohort interaction."

—Bernice Chao

Creative Lead,
R/GA

"This course made a huge difference in how I approach work. I’ve been sharing the techniques and lessons with coworkers who would find them useful."

—Hedi Cho

Supervisor,
Dominion Energy

"The program contains practical advice and tools we can use to succeed in corporate America. All are specific to the AAPI community and backed by research and data. It is really great!"

—Helen Ahn

Associate Director,
Merck

"The program provided me knowledge of roadblocks that I didn’t know existed, and that I can now overcome by being purposeful with my actions."

—Heather Hansen

Global Consultant,
Allstate

"Joy's program helps us to unlock the competencies we need to advance our careers, and to connect with other rising Asian leaders, so that we can uplift one another and others alongside us."

—Brian Pang

Development Director,
Electronic Arts

"I’ve done a ton of leadership training, seen many courses that rehash the same ideas, or are less actionable, or really long. Joy’s lessons are novel, and they cut to the chase, giving us only what we need to know. I’m super grateful for that."

—Lian Huang

Senior Counsel,
Genentech

"Before this course, I never really knew where to start unraveling my own invisible barriers to advancement. Through this course, I’ve found my roadmap. Now, I can confidently take back control and drive my career."

—Peter Yo

Vice President,
Robert Half

"Joy connects deeply with the hearts and minds of every audience member, inspiring and equipping us all to stronger leadership."

—Mia Newell

Director,
Pfizer

"Joy Chen is a strong and clear voice onstage. Her thought leadership is grounded in research and lived experience that makes for a compelling (and often, humorous!) listen. Her tailored content has propelled thousands of learners. The Multicultural Institute is a must-have resource for those committed to the development of leaders."

—Angela Cheng-Cimini

Chief Human Resources Officer,
Harvard Business Publishing