Accelerate Multicultural Sales

Enabling teams to unlock new markets

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Multicultural Sales Accelerator

Welcome to the Multicultural Leadership Institute Multicultural Sales Accelerator.

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We enable your teams to bridge cultures, empowering them to meet ambitious sales targets across both established and emerging markets.

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Tackling Key Challenges to Market Expansion

In today’s rapidly shifting business arena, the ability to sell across cultural boundaries is more than a skill—it's a strategic necessity. Modern sales leaders face the challenge of motivating diverse team members and selling to clients from all backgrounds, frequently relying on digital communication alone.

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Bridging cultural gaps has become an indispensable strategic edge for sales teams. The Multicultural Leadership Institute stands ready to elevate your sales capabilities, offering in-depth insights into diverse cultures and the skills to harmonize differing viewpoints, fostering deep connections with every client and team member.

Navigate the Complexities of Multicultural Markets

In an era marked by a kaleidoscope of identities, beliefs, and business practices, the art of sales is rapidly evolving. Our programs leverage these complexities, turning them into your strategic advantage:

Decode Cultural Influences

Delve into an insightful exploration of complex cultural and social dynamics so that you can deepen your understanding of the unseen social forces that are critical to effective cross-cultural sales.

Engage Clients of All Backgrounds

Hone your skills to fluidly shift perspectives and adapt behaviors, improving your capability to connect with, inspire, and influence clients from diverse cultures. Learn advanced techniques for effective communication and building trust across various business environments.

Adapt Sales Strategies for Fast-Growing Markets

Enhance your sales methods with adaptable, culture-conscious strategies. Apply in-depth cultural insights to rapidly adjust to evolving market conditions. Propel your entry into new market segments with skill and strategic insight.

About your speaker

Joy Chen

A trailblazer in global leadership and cross-cultural market engagement

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Joy Chen, CEO of the Multicultural Leadership Institute (MLI), is a trailblazer in global cross-cultural leadership development. A former Deputy Mayor of Los Angeles and executive recruiter for Fortune 500 CEOs and Board members, her leadership has spanned three continents and been featured in the Wall Street Journal, Financial Times, Economist, CNN, and Vogue China.

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As Deputy Mayor of Los Angeles, Joy led economic and workforce development for a culturally diverse city whose workforce speaks 90+ languages. Her initiatives, aimed at equipping Angelenos with the necessary skills for global economic success, endure as policy benchmarks. Transitioning to the corporate sphere, Joy joined Heidrick & Struggles and over seven years recruited global leaders across North America, Europe, and Asia.

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The pivot to leadership development was serendipitously sparked by the success of Joy's leadership blog in China, launching her there as a keynote speaker, author, and training organization founder serving millions in Asia and the Americas.

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At the Multicultural Leadership Institute, Joy and her team deliver training that integrates global leadership expertise with insights from across the social sciences, enabling audiences to connect across cultures to enhance collaboration and achieve ambitious growth targets.

See Joy's full bio, backstory and media features

Capture New Markets with Ease and Efficiency

Join us to empower your sales force with unparalleled cultural market expertise.

Get Started

Voices of Success

"Joy is captivating! She brings a unique blend of cutting-edge research, real-life stories and practical insights. I’d recommend her as a leadership speaker for any convention."

Ngan Nguyen
Senior Vice President

"Joy connects deeply with the hearts and minds of every audience member, inspiring and equipping us all to stronger leadership."

Mia Newell
Director

"Joy Chen is a strong and clear voice onstage. Her thought leadership is grounded in research and lived experience that makes for a compelling (and often, humorous!) listen. Her tailored content has propelled thousands of learners. The Multicultural Institute is a must-have resource for those committed to the development of leaders."

Angela Cheng-Cimini
Chief Human Resources Officer

"Before this course, I never really knew where to start unraveling my own invisible barriers to advancement. Through this course, I’ve found my roadmap. Now, I can confidently take back control and drive my career."

Peter Yo
Vice President

"I’ve done a ton of leadership training, seen many courses that rehash the same ideas, or are less actionable, or really long. Joy’s lessons are novel, and they cut to the chase, giving us only what we need to know. I’m super grateful for that."

Lian Huang
Senior Counsel

"Joy's program helps us to unlock the competencies we need to advance our careers, and to connect with other rising Asian leaders, so that we can uplift one another and others alongside us."

Brian Pang
Development Director

"The program provided me knowledge of roadblocks that I didn’t know existed, and that I can now overcome by being purposeful with my actions."

Heather Hansen
Global Consultant

"The program contains practical advice and tools we can use to succeed in corporate America. All are specific to the AAPI community and backed by research and data. It is really great!"

Helen Ahn
Associate Director

"This course made a huge difference in how I approach work. I’ve been sharing the techniques and lessons with coworkers who would find them useful."

Hedi Cho
Supervisor

"I highly recommend the Asian Leadership Accelerator by Joy. It was filled with incredible API-tailored knowledge and many helpful takeaways. I found so much value in the cohort interaction."

Bernice Chao
Creative Lead